August, 2019

How to utilise sport to communicate with ethnic audiences?

Families across the world came together to watch the 2019 Cricket World Cup with approximately 2.6 billion people tuning in at some point to watch the competition making it by far the biggest cricket tournament of all time, as well as one of the biggest multicultural marketing opportunities.

With 8 million people watching the final from Britain alone, not to mention the rest of the world, there was to be a super over or 6 balls each, most runs wins […]

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