October, 2014

Why ethnic marketing should be part of your 2015 plan?

Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over £300 billion, and it isn’t surprising to see that multicultural Britain is where the future customers are. However, surprisingly it is estimated that 30% of companies make no effort to market to multicultural societies.

The IPA New […]

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The value of Halloween

So with UK shoppers spending more than £300 million throughout the Halloween period in 2013 (AOL, 2013) this year is going to be bigger and better than the last; that’s a guarantee, but still far from our friends across the pond in the US where they were reported to have spent over $6.9bn on costumes alone last year.

So what is the main attraction of Halloween and why are the Brits spending more on this American led tradition and the impact it […]

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