October, 2014

Why ethnic marketing should be part of your 2015 plan?


Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 621

Warning: Invalid argument supplied for foreach() in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 628

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 621

Warning: Invalid argument supplied for foreach() in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 628

Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over £300 billion, and it isn’t surprising to see that multicultural Britain is where the future customers are. However, surprisingly it is estimated that 30% of companies make no effort to market to multicultural societies.

The IPA New […]

Read more

The value of Halloween


Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1120

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 621

Warning: Invalid argument supplied for foreach() in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 628

Warning: preg_match_all(): Compilation failed: invalid range in character class at offset 4 in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 621

Warning: Invalid argument supplied for foreach() in /home/gottabe/89S2G943/htdocs/ethnic/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 628

So with UK shoppers spending more than £300 million throughout the Halloween period in 2013 (AOL, 2013) this year is going to be bigger and better than the last; that’s a guarantee, but still far from our friends across the pond in the US where they were reported to have spent over $6.9bn on costumes alone last year.

So what is the main attraction of Halloween and why are the Brits spending more on this American led tradition and the impact it […]

Read more