Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over Â£300 billion, and it isnâ€™t surprising to see that multicultural Britain is where the future customers are. However, surprisingly it is estimated that 30% of companies make no effort to market to multicultural societies.
The IPA New […]