Why Ethnic?

There are currently 9.1 million people living in the UK from an ethnic minority and this group is currently the fastest growing population in the UK, with 80% of  population growth attributed to them.

However, within all the facts and figures surrounding ethnic minorities, there is one keyword we must understand – communities.

GottaBe! Ethnic understands that each ethnic community is different; they have varying consumer needs, tastes and behaviours, they are constantly evolving and changing and this is what makes us multicultural marketing specialists!

Since Day 1, our company’s spine has enveloped ethnic. Our Managing Director – Tomasz Dyl – moved from Poland to the UK when he was 13 years old. He set up the business when he was only 17 and has carried out multicultural marketing campaigns for the likes of Western Union, easyJet and O2 ever since.

We make it our mission to stay one step ahead of ethnic consumer trends, whether your target audience is Polish, Indian, Romanian, Filipino or Nigerian, we know what makes them tick, what drives them to purchase.

To enable us to do this, we offer a wide range of multicultural marketing services to unlock the potential of ethnic communities.

Every campaign we create is bespoke and individually tailored to our clients needs, so that we can consider all variables and maximise your brands reach.


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