Western Union

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Client: Western Union

Western Union is the global leader in international money transfers. An American company, they have several divisions, with products such as person-to-person money transfer, money orders, business payments and commercial services.

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Case Study: WHSmith Kiosk Awareness

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Date: June 2016

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The Objective:

> To raise awareness of Western Union services in WHSmith stores across the UK, through the use of a standalone Western Union kiosk found in store.

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Mechanics:

> Inform potential customers about the kiosk service outside of WHSmith stores in England and Scotland, by handing them money off coupons to use when they send money using the kiosk.

> Visit a range of businesses local to the WHSmith kiosk store and give them coupons. Stores chosen with an ethnic presence in mind.

> Post coupons to a range of businesses local to WHSmith kiosk stores, again with an ethnic presence in mind.

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GottaBe! Life:

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Business Visits

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Testimonial:

“GottaBe! is the marketing agency to partner with! I’m very grateful for the support and new ideas we received from the GottaBe! team. They over deliver, they are pro-active and don’t wait for us to direct them all the time, which is very helpful.

The team at GottaBe! are organised and friendly and have an in depth knowledge of field and experiential marketing so I’m more than happy to recommend GottaBe! to any company seeking for this kind of expertise.

David Guati – Marketing Specialist UK, Ireland & Nordics Western Union

 

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