Dabur

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Client: Dabur India Limited

Dabur is India’s largest Ayurvedic medicine & related products manufacturer, designing medication for diseases such as cholera and malaria. Founded in 1884, Dabur produce products including health care, personal care, oral care, food and home care products.

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Case Study: Miswak Sampling

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Date: May to June 2016

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The Objective:

> Promote Dabur’s Miswak toothpaste product with Muslims outside of Mosques in London, Birmingham, Leicester, Luton, Leeds, Bradford and Blackburn.

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Mechanics:

> To provide Muslim Brand Ambassadors to hand out Miswak toothpaste to Muslims outside of mosques, after leaving mass.

> Brand Ambassadors needed to be comfortable wearing a sampling tray and handing out Miswak from it.

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GottaBe! Life:

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Ethnic Sampling

> Logistics

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