Client: Dabur India Limited
Dabur is Indiaâ€™s largest Ayurvedic medicine & related products manufacturer, designing medication for diseases such as cholera and malaria. Founded in 1884, Dabur produce products including health care, personal care, oral care, food and home care products.
Case Study: Miswak Sampling
Date: May to June 2016
> Promote Daburâ€™s Miswak toothpaste product with Muslims outside of Mosques in London, Birmingham, Leicester, Luton, Leeds, Bradford and Blackburn.
> To provide Muslim Brand Ambassadors to hand out Miswak toothpaste to Muslims outside of mosques, after leaving mass.
> Brand Ambassadors needed to be comfortable wearing a sampling tray and handing out Miswak from it.
> Promotional Staffing â€“ Brand Ambassadors
> Face2Face Engagement
> Ethnic Sampling