Welcome to
GottaBe! Ethnic,

At GottaBe! Ethnic, we are specialists in multicultural marketing.

This is because we help companies target ethnic minorities across the UK, by opening their boundaries to interact with a demographic that has a spending power of £300 billion!

Not only this, but only 1 out of 5 UK companies are reaching out to them as individual consumers, offering huge potential for any brand.

In order to unlock this potential, GottaBe! Ethnic has an extremely creative team, who can deliver fun and exciting campaigns that strategically target ethnic minorities and our Brand Ambassadors can speak in over 45 languages, including Polish, Punjabi, Romanian, Filipino and Urdu – making interaction easy!

This enables us to deliver your precise message, in the precise place, to the precise audience.

When it comes to multicultural marketing, we are Simply Ethnic.

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Ethnic minorities have a spending power of ÂŁ300 billion in the UK, yet only 1 out of 5 UK companies are reaching out to them as consumers.

Are you missing a trick?


In the UK, 69% of ethnic consumers feel that marketing by UK brands has little or no relevance to them.

However, we feel differently! This is because GottaBe! Ethnic delivers a comprehensive portfolio of services to make ethnic consumers feel relevant, by empowering UK brands to connect with them.


Multicultural Promotional Staffing (bi-lingual)


Merchandising In Ethnic Shops


Events Management


Media Planning & Buying


Click here for a price list

Social Media & Online

Some Key Facts

Stay one-step ahead with Multicultural Marketing, the numbers are for all to see!


Western Union
Lyca Mobile
RIA Financial
Tasty Bite
The Polish Bakery
University of Chichester
Red Funnel
World Remit
Ahmad Tea
Hampshire Constabulary
J.A.Baczewski Vodka
Your brand?


GottaBe! Ethnic has helped some of the World’s biggest brands open up their borders and target ethnic minorities in the UK. It is our passion to unlock hidden audiences and help our clients branch out further than they ever have before. Live our passion through a selection of case studies.


Stay up to date with all things Ethnic!

Tasty sampling for instant healthy bites

GottaBe’s is working with Tasty Bite, an all-natural, healthy, ready meal brand, who specialises in Asian dishes. We have been working with this company for nearly a year and run a campaign every week in various locations such as health food stores, Wholefood stores and Dhamecha Cash and Carry.

We promote this brand through in-store sampling activities where customers visiting the stores can taste the products and see how simple and easy they are to cook. As well as this, […]

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Health in Leeds – ethnic marketing campaign for NHS

This winter, GottaBe! ethnic has been working on the NHS Leeds campaign, helping Eastern European communities to stay well this winter

Staying well over winter and beyond is a key focus for a campaign launched on Monday 5thFebruary by the NHS in Leeds targeting people from Eastern Europe.

After facing an extremely harsh winter, NHS Leeds Clinical Commissioning Groups (CCG) Partnership is working with members of the city’s Polish, Romanian, Czech and Lithuanian communities to help them understand how they can access […]

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Promotional campaign to recruit BME students

The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at both universities through integrated marketing communications including direct and digital marketing.

This campaign involved online and offline that contained information on […]

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Diversity is on the rise: why your business should consider targeting BME groups?

In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.

The UK’s multicultural community has a disposable income of ÂŁ12 billion, and with this figure continuing to increase, the future is held in these customer’s hands. After establishing why, the next vital step […]

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When to target ethnic communities? Key dates in Q4

With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. 

When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning ethnic field, experimental marketing, or PR work in advance is beneficial because it creates a good amount of time ready for […]

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How to target ethnic minorities? – Online Channels

In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI. In today’s post, we will look at some of those channels.

Social Media

When thinking of social media channels, we instantly think […]

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Connect with us…








We are humans, not robots! GottaBe! Ethnic’s sole purpose on this Earth is to interact with our clients ethnic audiences, but to do this we need you to get in contact first. Don’t be robots, be Homo sapiens and get in touch now!


11 College Place,
SO15 2FE


Tel: 02380 634 283

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