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Welcome to
GottaBe! Ethnic,

At GottaBe! Ethnic, we are specialists in multicultural marketing.

This is because we help companies target ethnic minorities across the UK, by opening their boundaries to interact with a demographic that has a spending power of £300 billion!

Not only this, but only 1 out of 5 UK companies are reaching out to them as individual consumers, offering huge potential for any brand.

In order to unlock this potential, GottaBe! Ethnic has an extremely creative team, who can deliver fun and exciting campaigns that strategically target ethnic minorities and our Brand Ambassadors can speak in over 45 languages, including Polish, Punjabi, Romanian, Filipino and Urdu – making interaction easy!

This enables us to deliver your precise message, in the precise place, to the precise audience.

When it comes to multicultural marketing, we are Simply Ethnic.

more info

Ethnic minorities have a spending power of £300 billion in the UK, yet only 1 out of 5 UK companies are reaching out to them as consumers.

Are you missing a trick?

our
services

In the UK, 69% of ethnic consumers feel that marketing by UK brands has little or no relevance to them.

However, we feel differently! This is because GottaBe! Ethnic delivers a comprehensive portfolio of services to make ethnic consumers feel relevant, by empowering UK brands to connect with them.

Consultancy

Multicultural Promotional Staffing (bi-lingual)

Translations

Merchandising In Ethnic Shops

PR

Events Management

Experiential

Media Planning & Buying

Printing

Click here for a price list

Social Media & Online

Some Key Facts

Stay one-step ahead with Multicultural Marketing, the numbers are for all to see!

Our
HAPPY CLIENTS

 
Western Union
o2
Bupa
easyJet
Lyca Mobile
MoneyGram
Dabur
Randstad
RIA Financial
Tasty Bite
Kohinoor
The Polish Bakery
University of Chichester
Red Funnel
Lebara
DFDS
World Remit
NHS
Pol-Plan
Megaron
Ahmad Tea
Hampshire Constabulary
J.A.Baczewski Vodka
Your brand?
 

case
study

GottaBe! Ethnic has helped some of the World’s biggest brands open up their borders and target ethnic minorities in the UK. It is our passion to unlock hidden audiences and help our clients branch out further than they ever have before. Live our passion through a selection of case studies.

LATEST
BLOG POSTS

Stay up to date with all things Ethnic!

Promotional campaign to recruit BME students

The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at both universities through integrated marketing communications including direct and digital marketing.

This campaign involved online and offline that contained information on […]

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Diversity is on the rise: why your business should consider targeting BME groups?

In a world of diversity where Britain’s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. What’s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.

The UK’s multicultural community has a disposable income of £12 billion, and with this figure continuing to increase, the future is held in these customer’s hands. After establishing why, the next vital step […]

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When to target ethnic communities? Key dates in Q4

With a number of key events happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multicultural activities. 

When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning ethnic field, experimental marketing, or PR work in advance is beneficial because it creates a good amount of time ready for […]

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How to target ethnic minorities? – Online Channels

In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. What’s more, online marketing is easier to track and to measure the ROI. In today’s post, we will look at some of those channels.

Social Media

When thinking of social media channels, we instantly think […]

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What Can Market Distribution Do for Your Company?

One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and effective ways of doing this, is to use customer distribution.

To put this simply, this process allows you to identify and recognise the specific demographics that exist within your customer target audience.

The more you know about who you are marketing, the more likely you are to develop the brand and marketing […]

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How to target ethnic minorities in the UK? – Offline Channels

One of the most frequently asked question by current and prospective clients, is ‘how do I target ethnic minorities in the UK?’. Well, there are several ways and today we will explore some of the best.

Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is offline or online. In this blog, we’re going to look at the offline channels of promotion that are available to you.

Offline […]

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LET'S TALK

We are humans, not robots! GottaBe! Ethnic’s sole purpose on this Earth is to interact with our clients ethnic audiences, but to do this we need you to get in contact first. Don’t be robots, be Homo sapiens and get in touch now!

Address

11 College Place,
Southampton,
SO15 2FE

Phone

Tel: 02380 634 283

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