At GottaBe! Ethnic, we are specialists in multicultural marketing.
This is because we help companiesÂ target ethnic minorities across the UK, by opening their boundaries to interact with a demographic that has aÂ spending power ofÂ Â£300 billion!
Not only this, but only 1 out of 5 UK companies are reaching out to them as individual consumers, offering huge potential for any brand.
In order toÂ unlock this potential, GottaBe! Ethnic hasÂ anÂ extremely creative team, who can deliver fun and exciting campaigns that strategically target ethnic minorities and our Brand Ambassadors can speak in over 45 languages, including Polish, Punjabi, Romanian, Filipino and UrduÂ â€“ making interaction easy!
This enables us to deliver your precise message, in the precise place, to the precise audience.
When it comes to multicultural marketing, we are Simply Ethnic.more info
In the UK, 69% of ethnic consumers feel that marketing by UK brands has little or no relevance to them.
However,Â we feel differently! This is becauseÂ GottaBe! Ethnic delivers a comprehensive portfolio of services to make ethnic consumers feel relevant, by empowering UK brands to connect with them.
GottaBe! Ethnic has helped some of the Worldâ€™s biggest brands open up their borders and target ethnic minorities in the UK. It is our passion to unlock hidden audiences and help our clients branch out further than they ever have before. Live our passion through a selection of case studies.
Stay up to date with all things Ethnic!
The University of Chichester and Middlesex University take great pride in the courses that they have to offer to all students. The team at GottaBe! have just ran a successful multicultural marketing campaign with them where they targeted BME students from an ethnic minority to sign up to summer open days and apply to study there. This was done at both universities through integrated marketing communications including direct and digital marketing.
This campaign involved online and offline that contained information on […]
In a world of diversity where Britainâ€™s ethnic communities are constantly growing, it is important to take these communities into consideration to maximise marketing opportunities. Whatâ€™s more, black and minority ethnic (BME) groups with be twice as large as they are now by the time we reach 2045.
The UKâ€™s multicultural community has a disposable income of Â£12 billion, and with this figure continuing to increase, the future is held in these customerâ€™s hands. After establishing why, the next vital step […]
With a number of key eventsÂ happening in Q4 of 2017, Shannon Dunne, Account Support Executive at GottaBe! Ethnic has put together a list of dates that you may wish to consider when planning your multiculturalÂ activities.Â
When it comes to marketing and especially retail, it is important to be on top of key events and their dates throughout the year. Planning ethnic field, experimental marketing, or PR work in advance is beneficial because it creates a good amount of time ready for […]
In one of our most recent blogs, we discussed offline channels and how to run an ethnic marketing campaign. However, with the internet constantly growing and the rise of social media channels, there are a number of new ways to advertise and market your brand or products. Whatâ€™s more, online marketing is easier to track and to measure the ROI. In todayâ€™s post, we will look at some of those channels.
When thinking of social media channels, we instantly think […]
One of the main reasons why successful companies gain significant growth, is that they really do make the effort to understand their target audience. One of the most popular, and effective ways of doing this, is to use customer distribution.
To put this simply, this process allows you to identify and recognise the specific demographics that exist within your customer target audience.
The more you know about who you are marketing, the more likely you are to develop the brand and marketing […]
One of the most frequently asked question by current and prospective clients, is â€˜how do I target ethnic minorities in the UK?â€™. Well, there are several ways and today we will explore some of the best.
Just like mainstream audiences, there are several channels that we can adapt for ethnic markets as part of a marketing campaign, whether this is offline or online. In this blog, weâ€™re going to look at the offline channels of promotion that are available to you.
We are humans, not robots! GottaBe! Ethnicâ€™s sole purpose on this Earth is to interact with our clients ethnic audiences, but to do this we need you to get in contact first. Donâ€™t be robots, be Homo sapiens and get in touch now!